1975 La Tondeña Distillery strike

It is also considered as one of the first major open acts of resistance against the Marcos dictatorship and an important turning point for the period.

The slogan would become a popular catchphrase used by the labor protest movement until the ousting of Ferdinand Marcos during the 1986 People Power revolution more than a decade later.

[8] Only news organizations owned or taken over by relatives or cronies of Ferdinand Marcos were allowed to reopen after the declaration of martial law.

The workers issued a statement that said, "We achieved in our two-day strike what we were unable to obtain in almost five years of appeals and negotiations with the Department of Labor.

"[10] The strike received support from the religious sector, and was backed by such leaders as Father Joe Dizon, Sister Mary John Mananzan,[11] and former priest Luis Jalandoni.

Picture of the Barangay Ginebra San Miguel logo, the successor of the La Tondena company.