La Voz Perú (English: The Voice Peru) is a Peruvian reality talent show that premiered on Latina Televisión in September 30, 2013. and is based on the original The Voice of Holland, and part of an international franchise created by Dutch television producer John de Mol.

When one of them likes what they hear, the coaches in question will press a button and your chair will turn, making it the "godfather" of the contestant.

Thus, the contest will be divided into different phases: the instance of a "blind" song, the selection and the duel between teams prepared for special galas shows and live performances.

La Voz Perú is to choose between a group of contestants, of different ages, those who stand out for their vocal qualities without image influence the decision of the coaches, composed of well-known artists who later directed their education.

On 4 April 2022, Latina Televisión announced via the official La Voz Perú Facebook profile the coaches for the fifth season.

La Voz Kids is a Peruvian singing competition produced by Rayo in collaboration with Talpa Media, aired on Latina Televisión on 13 January 2014.

After the success of La Voz Perú, Latina Televisión launched an advertisement preparing a children's version, which had already been broadcast in other countries under the format of The Voice Kids.

The fourth season started to be broadcast on 19 October 2021, with Ayllón coming back as a coach alongside Christian Yaipén, Daniela Darcourt, and Joey Montana.

La Voz Senior is a Peruvian singing competition produced by Rayo in collaboration with Talpa Media, that began airing on Latina Televisión in August 2021.

The debut season was hosted by Cristian Rivero, and had Eva Ayllón, Daniela Darcourt, Tony Succar, and the duo Pimpinela as coaches.

La Voz Generaciones is the Peruvian singing competition produced by Rayo in collaboration with Talpa Media, aired on Latina Televisión.

The coaches for the first season consisted of Christian Yaipén, mother-son duo Mimy & Tony Succar, and Eva Ayllón.