[4][5] Seventeen selected songs (via the public call and via invitation) were allocated by the talent show's boarding academy's staff to thirteen of the sixteen eligible contestants in solo and duet combinations.

[2] The official video featuring the final version of the song, directed by Adrià Pujol and Fèlix Cortés, was filmed on 13 February 2019 at the Mercantic antique market in Sant Cugat del Vallès[8] and was released on 7 March 2019.

[10][11][12][13] In addition to his international appearances, Miki performed "La venda" as a guest on competitive dance reality television series Fama, ¡a bailar!

[16] On 8 May, the special concert event Miki y amigos, which aired on RTVE's official website and YouTube channel, centered on him, accompanied by guest performers.

[18] Miki was joined in stage by backing singers and dancers Mikel Hennet (who represented Spain in the 2007 Contest as part of D'Nash), Ernesto Santos, Fran Guerrero, María Acosta, and Mary Martínez.

[20] Judy Cantor-Navas of Billboard described "La venda" as a "rousing party anthem, the kind of popular Spanish song that typically animates both soccer stadiums and neighborhood festivals" and as a Eurovision entry that "will please the crowd" rather than "depend on the artist's vocal talent to wow the judges and audience voters".