The bazaar's name, laad means lacquer, which is used to stud artificial diamonds onto bangles.

This is fitting as in this 1-kilometre (0.62 mi)-long shopping strip, most of the shops sell bangles, saris, wedding related items, and imitation jewellery.

This market has been in operation since the time of the Qutb Shahis, prior to the reign of the Nizams.

It is close to landmarks such as Charminar and Makkah Masjid.

[2] Choodi Bazaar is the main market for bangles, semi-precious stones, pearls, jewelry,[3] silverware, Nirmal, Kalamkari paintings, bidriware, lacquer bangles studded with stones, saris and handwoven materials of silk, cotton,[4] brocade, velvet and gold embroidered fabrics, traditional Khara Dupattas, and perfumes.