Labour Isn't Working

It was revived for the general election campaign the next year, after the government lost a vote of no confidence in the wake of the Winter of Discontent.

"[4] The way the photo was taken was leaked and Labour's Denis Healey criticised it in the House of Commons, saying the people in it were not genuinely unemployed and said that the Conservatives were "selling politics like soap-powder".

[10] In December 2013, Church Action on Poverty launched a campaign "Britain isn't eating",[11] using a modified version with the queue leading to a Food Bank.

[13] UKIP used the idea again in the 2016 United Kingdom European Union membership referendum, when a poster titled "Breaking Point" with the subtitle "The EU has failed us all" showed a long, snaking line of refugees waiting to come into the country.

[17] Ahead of the 2024 United Kingdom General Election, Reform UK published a similar image titled "Immigration Isn't Working".