It was a common fixture at baseball stadiums until the rise of the Women's Liberation Movement in the 1970s, after which it was eventually discontinued as it was seen as being discriminatory to men.
Ladies' Day was reintroduced in 1913 by Helene Hathaway Britton, the owner of the St. Louis Cardinals and the first woman to own a baseball team.
[2] The Cardinals Ladies' Day promotion allowed women free entry to the park if accompanied by a man.
[4] This was due, in part, to Charles Weeghman, owner of the Chicago Cubs.
[5] Ladies Day promotions began to decline after the case of Abosh v. New York Yankees, Inc. in 1972, where the New York State Human Rights Appeal Board ruled that Ladies' Day was discriminatory "in a modern technological society where women and men are to be on equal footing as a matter of public policy.