When France's first lady contacted Dior in her search for such a bag, the House offered her a model designed by Gianfranco Ferré in 1994,[3] unofficially named Chouchou ("favorite" in French) at the time.

[10][11] Her accessories also signified true appreciation of luxury, beyond expected brands to be worn by a British princess, and her personal relationships with the world's most prestigious houses.

[20] The bag is composed of one hundred and forty four pieces in total[4] and is rectangular and rigid, with the four gold- or silver-tone D-I-O-R letters and the Dior logo suspended from the handle as charms.

[22] Chosen by designer John Galliano,[23] French actress Marion Cotillard became the face of Lady Dior in 2008,[24][1] a role she played until 2017.

[25] In addition to multiple publications in the press photos by Peter Lindbergh, Craig McDean, Tim Walker and Jean-Baptiste Mondino,[26] Cotillard starred in several short film commercials, mainly intended to be released on the internet.

"[34] The CEO of Christian Dior Couture, Sidney Toledano, said of these short films that the "strategic objective is to make people dream by telling beautiful stories".

It presented over a hundred works by photographers – the likes of Patrick Demarchelier, Bruce Weber and Ellen Von Unwerth[42] – visual artists, sculptors, designers and painters,[5] all inspired by the Lady Dior bag.