Lafayette Radio Electronics

The company offered a free 400-page catalog filled with descriptions of vast quantities of electronic gear, including microphones, speakers, tape recorders, and other components.

A limited selection of product was stocked, with full access to a catalog with a wide variety of parts, tubes, cameras, musical instruments, kits, gadgets and branded gear that could be ordered and delivered through the local store.

By the late 1970s, Lafayette expanded to major markets across the country, struggling to compete with Radio Shack, which was purchased by Tandy Leather Co. in 1963.

Lafayette ran into major financial difficulty when the Federal Communications Commission (FCC) expanded a new citizens band radio ("CB") spectrum to 40 channels in 1977.

Lafayette's buyers had firm commitments to accept delivery of thousands of older design units capable of only 23 channels, and were not able to liquidate the inventory without taking a serious loss.

The company was also hurt by the advent of electronics retailers relying on aggressive marketing techniques and competitive pricing in the late 1970s.

According to one employee, they were "given 48 hours to tear the entire store down, get everything boxed that had a valid and current stock number, and get it on a truck to take it back to Syosset (Lafayette’s Long Island warehouse).

This approach, however, did not work, and Lafayette-Circuit City fell due to competition from other New York area electronic retailers such as Newmark and Lewis, Trader Horn, The Wiz, Crazy Eddie, and PC Richard.

Many were dedicated types with special functions, such as VHF receivers for police and fire channels built into a CB radio.

A significant share of 1960s and 1970s vintage Lafayette hi-fi gear was manufactured by a Japanese subcontractor named "Planet Research".

Science kits were popular, and Lafayette offered the "Novatron", a "Miniature Atom Smasher" (van de Graaff generator), Model F-371.

[5][1] While the catalog heavily promoted the company's own branded products, Lafayette also carried models from many other hi-fi manufacturers of the era, including Marantz, Fisher, Pioneer, Sansui, AR, Dynaco, KLH, Wharfedale, Bozak, BIC, BSR McDonald, Garrard, Dual, TEAC, Akai, Shure, Empire, Pickering, Electro-Voice, JVC, Panasonic, Sony and others.

[7] However the lack of a single industry standard (Columbia SQ vs. JVC's CD-4 and Sansui's QS) dampened sales, and the experiment ended in 1976.

Lafayette Radio Electronics, QSL card for use by headquarters staff amateur radio operators.