[11] On 19 January 2016 Lagardère Sports signed a partnership agreement with brand communications firm Sponsorship 360.
[12] On 8 August 2016 Lagardère Sports acquired New York City-based brand communications firm Rooftop2 Productions.
[13] On 1 June 2017, it was announced that Lagardère Sports had sold the naming rights of Juventus Stadium to Allianz for 2017–18 to 2022–23 seasons.
[14][15] Lagardère Sports' predecessor Sportfive purchased the naming rights (and other concession) in 2008 for €75 million and was due to start in 2011–12 season.
World Sport Group angered many Asian football fans by increasing the price of the broadcasting rights for the FIFA World Cup Qualifiers 2014 (Asia Region), meaning home fans in South Korea could not watch their international team.