In some cases, the most popular prime-time series are shown on re-runs a couple of years after their initial release, generally in the afternoon.
Since January 20, 2023, every Friday night after the evening news (second edition), Channel 7 stopped broadcasting the television series as it became familiar.
The station has turned to live broadcasts of combat sport matches of the ONE Championship instead, which is one of the great revolutions in the Thai television industry.
Thailand has strict censorship laws on films containing nudity, sexual intercourse, smoking opium, or which might offend religious sensibilities.
There are no classifications to rate films for different ages so censors often obscure scenes by scratching the celluloid or smudging it with a translucent gel.
Prior to the 2000s, Thai TV soap operas were primarily popular in neighbouring countries such as Myanmar, Cambodia and Laos.
Over the years, several Thai TV soap operas have begun to become popular in Singapore as Nang Tard and Love Destiny aired successfully in that country.
In 2020, Mediacorp announced that they will be airing a comprehensive set of Thai television content to their streaming platforms with English & Mandarin subtitling option.
[17] Several Thai hit series have also been broadcast on major national public or commercial television channels in Malaysia (TV3), Indonesia (Rajawali TV), and Vietnam (VTV1).
[20] ABS-CBN have also announced that they will be airing multiple Thai series on the Kapamilya channel and their streaming platform, as well as further partnership with GMMTV.
[21][22] Filipino newspaper Daily Tribune stated that "Thai lakorn (“television play”),...is slowly inching its way to the top of the tier.
[24] With the advent of online and digital media, Thai television content continued to gain popularity in China through word of mouth and viral hits on social networking sites such as Bilibili & Weibo.
[33] After months of sustained popularity, TV Asahi announced a business partnership with GMMTV to "deliver fresh and stellar Thai content to the Japanese market and further unlock the great potential 'Thai style' entertainment holds".
[40] Recently, a historical romantic drama set in the Ayutthaya Kingdom Love Destiny (2018) became hit across countries including Russia.