[4] Lamar Advertising Company became a real estate investment trust in 2014.

Coe decided to dissolve their three-year partnership using a coin toss to divide their assets.

[citation needed] On August 2, 1996, following an initial public offering (IPO), Lamar Advertising Company began trading on the NASDAQ with the ticker symbol LAMR.

[9] Later in November, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding outdoor displays in Idaho, Oregon, and Washington; as well as handling transit advertising contracts in a few areas.

[10] In January 2016, Lamar purchased advertising rights in five major American markets from Clear Channel Outdoor for $458.5 million.