Lamar is Arabic for liquid gold, which describes the reflection of the golden glass in the waters of the Red Sea.

Asmo Company (100% owned by Sumou Holding Company) has acquired Sumo Towers (formerly Lamar), one of the leading projects in the Kingdom of Saudi Arabia, with its prime location on the northern Corniche of Jeddah, overlooking the Red Sea.

The architectural and engineering concept and schematic design for Lamar Towers was undertaken by RMJM Dubai.

The structure part of the project was then awarded on 12 October 2010 to the Saudi Lebanese Tarouk Contracting company Ltd who constructed a substantial part of the Project and two towers (up to levels 26, both towers) before being terminated by the Owner on 31 December 2012.

Asmo Company (100% owned by Sumou Holding Company) has acquired Sumo Towers (formerly Lamar), one of the leading projects in the Kingdom of Saudi Arabia, with its prime location on the northern Corniche of Jeddah, overlooking the Red Sea.