[6] The label was not originally supposed to continue beyond Sports, but Osman decided to take advantage of the opportunities afforded by the success of the first album.
[3] Lame-O began signing Philadelphia-area acts including Ma Jolie, Steady Hands, the Hundred Acre Woods, the Superweaks, and Three Man Cannon.
[7] Osman enlisted fellow Drexel University student Emily Hakes during the planning stages of the Hundred Acre Woods' Cold in the Morning 7" single,[3] shortly before the label expanded beyond Philly in 2014, signing the London-based group Johnny Foreigner.
The six-way split (featuring Lame-O's Modern Baseball and The Superweaks as well as Spraynard, Marietta, Hurry, and Beach Slang) was sold to raise money for United Cerebral Palsy in honor of Modern Vinyl managing editor James Cassar.
[3][10][11] Lame-O has earned praise for their DIY ethic and commitment; Ma Jolie frontman Kirk Malosh commented, "It’s like they’re in the band... Any time anyone puts that much of an investment into your music, it’s unbelievable.