It covers Morecambe and the surrounding district including Overton, Middleton, Heysham, Slyne, Hest Bank, Bolton-le-Sands and Carnforth.

From February 2014 the editorial base for the paper, along with sister newspaper Lancaster Guardian, was moved to new offices on the White Lund Industrial Estate, Morecambe.

[4] The founding proprietor, George Bingham, had started the paper more as a service to the visiting holiday makers than the resident population, hence the origin of its name.

Initially it was issued in the summer months only but after good sales George decided to publish it weekly throughout the year.

This was originally a sideswipe by James Caunt at the high-taxing post-war Labour government,[4] but became a long-running hall mark of the paper.

In 2005 the paper received a special RNLI award for its support and coverage of the lifeboats during the cockle picking tragedy in Morecambe Bay in February 2004.