Larry William King (born January 30, 1945) is an attorney, pilot, real estate broker, American sports promoter, and the ex-husband of former World No.
He met Billie Jean Moffitt at California State University, Los Angeles in 1963, when he played on one of the school’s best men's tennis teams, coached by Scotty Deeds.
[1] In 1971, King conceived the idea of a professional tennis tour for women and helped organize a group of nine (the Original Nine) top women players: Billie Jean King, Rosie Casals, Judy Dalton, Julie Heldman, Kerry Melville, Peaches Bartkowicz, Kristy Pigeon, Nancy Richey, and Valerie Ziegenfuss.
He obtained the backing of Gladys Heldman of World Tennis Magazine and Joe Cullman, CEO of Philip Morris, and the Virginia Slims pro circuit was started.
In 1973, along with Dennis Murphy, Jordan Kaiser and Fred Barman, King developed the concept of World Team Tennis, and started the league the following year.