Larry Anthony Weir (born April 11, 1952) is an American songwriter, composer, producer, promoter and managing editor of New Music Weekly magazine.

A guitar player and singer, Weir recruited his brother Tom and sister Maria to form The Royal Enterprise and had a San Diego area radio hit with one of his earliest compositions, "Boy It's All In Your Head" in 1968.

At this time, Tom, Maria and Larry founded Ventura County Youth Experimental Theatre featuring three of Weir's original musicals, "Island" (1971), "Hobos Jungle" (1972) and "House On Crossroad Alley" (1973).

The San Diego radio station, KGB-FM included the Weirz song, "Gypsies From Bonsall" on the KGB HomeGrown III LP album on side one, track number four.

[4] Weir also found an outlet for his songwriting, writing and arranging many of the songs that Michael Damian would perform on the television show.

Michael Damian's cover of, David Essex' song, Rock On reached the #1 position on the Billboard magazine Hot 100 chart in 1989.

[16] Some of the titles written or co-written by Larry and with Weir family members producing, and performing at Weir Brothers Recording Studios are: Trivia National Record Promotions (NRP), is service company that provides acceptance testing for new music in secondary radio markets.

In 1998, New Music Weekly magazine was created in partnership with promoter Paul Loggins, the owner of Spins Tracking System.

Songs with outstanding audience appeal, as determined by the number of spins or rapid elevations in chart rankings, are noted in New Music Weekly magazine regardless to the artist's choice of promoters.

In most cases, large-market radio stations (Top 40) are run from pre-programmed lists and music rotation decisions occur at a distant corporate offices.

[25] In effect, radio stations with rigid programming formats provide little insight into listener preference and determining marketability of new music.

Weir's, Artists Management Firm, represents Buck McCoy and Heather Youmans in close affiliation with Studio City Sound.