Latacunga (Spanish pronunciation: [lataˈkuŋɡa]; Quechua: Latakunga) is a plateau city of Ecuador, capital of the Cotopaxi Province, 89 km (55 mi) south of Quito, near the confluence of the Alaquez and Cutuchi rivers to form the Patate, the headstream of the Pastaza.

Its climate is cold and windy, due to the neighboring snowclad heights, and the barren, pumice-covered tableland on which it stands.

The active volcano Cotopaxi is only 25 kilometres (16 mi) away, and the town has suffered repeatedly from eruptions.

Latacunga's most noted food is chugchucaras, empanadas, plantains, popcorn, and tostado (a type of toasted corn).

The local volcanic activity has led to the accumulation of pumice deposits which are currently mined, as well as the presence of natural sparkling water, which is bottled under the brand name San Felipe.

Inhabitants of Latacunga call her Abogada y patrona del volcan, meaning "advocate and patron of the volcano".

It is a person with their face painted in black, riding a horse, and spraying the crowd with milk.

Club Deportivo Universidad Tecnica de Cotopaxi, is a soccer team of Latacunga City.