In the late 1960s, artists like Santana started using a different technique to make rock music; by incorporating influences of Latin jazz.
Its sound was incorporated by young Latino-players in the US, as an answer to the rock en Español movement in Americas and Spain led by bands like Héroes del Silencio, Caifanes or Los Prisioneros.
Subsequently, experimental musician Lynda Thomas earned recognition and commercial success with alternative music in the same decade.
The 2009 event featured artists from across the Americas including Argentina's Juana Molina, Puerto Rican hip-hop and reggaeton outfit Calle 13, Colombian group Bomba Estéreo, Brazilian singer-songwriter Curumin and Mexico's Natalia Lafourcade, and was profiled along with the wider Latin alternative scene in an article in The New York Times.
The program launched in 2009 and currently airs on 50 public radio stations each week and is available as a podcast on Spotify and Apple.