Bing Crosby's "White Christmas", Frank Sinatra, Marlene Dietrich's "Lili Marleen" and Dooley Wilson's "As Time Goes By"[3] were examples of early Ballad singers.
By Camilo Sesto the hits "Algo de Mí" (Something from Me), "Perdóname" (Forgive Me), "Si Tú Te Vas" (If you leave), "Melina", "Jamás" (Never), "Todo por Nada" (All for Nothing), "Fresa Salvaje" (Wild Strawberry) .
The heyday of the ballad was romantic in the 1980s, where artists such as Julio Iglesias, Amanda Miguel, Ricardo Montaner, Diego Verdaguer and others released a big number of hits.
[9] The ethnomusicologist Daniel Party defines the romantic ballad as "a love song of slow tempo, played by a solo singer accompanied by an orchestra usually" .
The distinction between them is referring primarily to a more sophisticated and more metaphorical language and subtle bolero, compared with a more direct expression of the ballad.
Party stressed that the romantic ballad derive from "Latin common sensibility"[10] He draws on the research of Jesus Martin-Barbero to highlight that the romantic ballad is an expression of a broader cultural process, called by Martin-Barbero as "emotional integration in Latin America", a phenomenon that would explain a generalization of the ways of feeling and express the emotions of the Latinos, through gestures, sounds, rhythms and cadences common literary devices, linked in turn to the telenovela.