The site's editor, Caroline Glick, told the Jerusalem Post that the group was founded with the intention of using comedy to critique the "egregious leftist slant of news coverage in this country.

LatmaTV is staffed by Tal Gil'ad (screenplay), Avishay Ivri, the editor, directors Aviv and Yoni Karsutzki, writers Noam Jacobson and Yehuda Safra, and the actors.

One of Latma's creations is "The Tribal Update", a mock news show, featuring anchors Ronit Shapira (née Avrahamof) and Elchanan Even-Chen.

[6] In 2010 Latma produced a viral video entitled We Con the World satirizing the political intentions of activists aboard the MV Mavi Marmara, the Turkish-owned flagship that led the "blockade busting" Free Gaza flotilla.

[9] Israeli Government Press Office officials accidentally sent it to a list of journalists, and three hours later sent an apology describing the emailed video as having been "inadvertently released.

It features three tenors who represent Iran, Turkey and Syria and who resemble Mahmoud Ahmadinejad, Recep Tayyip Erdoğan and Bashar al-Assad singing joyfully about using terrorism to conquer the world "from Tennessee to Teheran.