It was the largest gathering of bikes and bikers in the Western United States.
[6] It was "conceived by Harley-Davidson dealer Dale Marschke, who wanted to bring his customers on a fun weekend ride.
[citation needed] Accommodations are usually made at the various large hotels in Laughlin, however in recent years, campsites have also been utilized for RV's.
The 2002 rally was marred by the River Run Riot, a major brawl between rival motorcycle clubs (Hells Angels and Mongols) at Harrah's Laughlin that left three bikers dead, another 13 injured, and 9 bikers arrested.
[8] The Laughlin Nevada Times reported on January 14, 2020 that the promoter for the 2020 event has not responded to inquiries and its website appears to have been abandoned, and that the Laughlin Chamber of Commerce has removed the event from their calendars.