[7] Unlike other mailers, Betterly said she did not forge headers, route messages through outside servers without permission, or use any of the other tricks that have drawn criticism of the spamming community.

She said that she only possessed the addresses of people who had expressed a desire to know more when signing up to other online services, and that she would honor any requests from recipients to unsubscribe from further mail.

"[1] Betterly publicly attacked those who were critical of her practices, "I have a beef against what I consider hate groups that are trying to shut down commercial e-mail"[8] and referred to what she did as "a win-win situation".

"[1] Data Resource Consulting lost a legal case in Kansas small claims court on 9 September 2003 for failing to follow the spam laws in that state.

[citation needed] The following year, the pair "rehired" the same radio station to air a new program called Scooopradio.

Betterly took her company (In Touch Media Group) public and announced her retirement from the bulk commercial e-mail business on 10 October 2005, referring to spam as "a four-letter word" and stating that bulk emailing had deteriorated into "a bunch of unprofessional, ineffective scams" due to its negative image.