It was released as the second single from his fourth album Lei, gli amici e tutto il resto (1997) and achieved a huge success in Italy, Europe and Latin America.

In Spain, Latin America and the United States, a Spanish-language version of the song, "Laura no está", was released, peaking at no.

In 1999, a Greek-language version was released by Greek singer Nektarios Sfirakis under the title "Sképsou kalá" (Σκέψου καλά).

In 2004, Belgian singer Wim Soutaer released the single in Dutch as "Voor altijd", reaching no.

In 2005, an Italian-French version was released by Nek and French singer Céréna.