[2] Luke worked as a taxi dispatcher before she began to sell cosmetics from home via eBay, and provide accompanying make-up tutorials online.
[3] Luke's video tutorials showed viewers how to apply make-up to recreate various looks, including some that were inspired by celebrities such as Avril Lavigne, Jennifer Lopez, Miley Cyrus, Amy Lee, Leona Lewis, and more.
[15] One of Luke's videos appeared in the 2014 movie Laggies starring Keira Knightley and Chloë Grace Moretz.
In July 2012, Luke teamed up with Refuge, a UK-based advocacy group, to produce a video as part of their Don't Cover It Up campaign[16] to encourage women who have been victims of domestic violence to report incidents.
[17] The video depicted Luke starting out in the usual tutorial manner; however, she was then shown using foundation to cover up bruises from an implied beating.
"[20] Luke ceased uploading regular tutorials in 2014, and over the following four years, only made occasional appearances on her YouTube channel with updates about her life.