Kate Strasdin of Falmouth University says "Historically, it's associated with women who are starting to invade male spaces – the golf course, the workplace – and challenge traditional dress codes".
In 1934, the St. Petersburg Times offered a pattern for an Anne Adams dress featuring a convertible collar which could be worn in four different ways, including as "an intriguingly feminine pussy cat bow tied high under your chin.
[6][7][8][9] Meg Whitman, the former President and Chief Executive Officer of Hewlett-Packard, explained in a documentary that women began wearing the lavallière in place of a tie when entering the workforce in the 1960s.
This caused some to question if it was deliberate, coming just two days after her husband, Republican presidential nominee Donald Trump, was revealed to have spoken of being able to "grab them [women] by the pussy" in a video clip, which gained widespread attention and condemnation.
[18][19] In April 2018, women and men in Sweden took to wearing lavallière in support of Sara Danius, who had resigned from the Swedish Academy for her handling of the aftermath of a sexual assault incident involving Jean-Claude Arnault.