Lawrence Kugelmass Grossman (June 21, 1931 – March 23, 2018) was a cable television industry executive who served as president of PBS from 1976 to 1984 and headed NBC News from 1985 to 1988.
[2] He also received credit for standing up to pressure from members of the Congress and ExxonMobil to air Death of a Princess on public television.
He was responsible for bringing in Tim Russert as anchor, and helped engineer the turnaround of the channel that saw ratings slip in comparison to its competitors.
[4] However, after General Electric brought the network in 1986, he clashed with Bob Wright and Jack Welch over budget cuts and was forced out in 1988, replaced by Michael Gartner.
https://www.amazon.com/Electronic-Republic-Reshaping-Democracy-Information/dp/0140249214 After leaving NBC News, he taught at the John F. Kennedy School of Government and teamed up with former FCC Chairman Newton Minow to launch Digital Promise, an initiative authorized by Congress in 2008 to promote “funding of research in using digital information technologies for teaching and learning.”[8] Grossman died at his home in Westport, Connecticut, on March 23, 2018, at 86.