In 1928, French businessmen, Léopold Gouloumés arrived at the city Mans and founded the food association: the Société des Comptoirs Modernes.

With the male absent, women decided to persuade the Goulou Club into creating a basketball team for them.

After the euphoria of the European games, the club was struggling to survive due to the rising dominance of CSP Limoges and Pau-Orthez The SCM existed after the MSB was created and was concerned about the amateur part of the association.

In addition to a third place in the regular season followed by a semi-final playoffs (defeated against Orleans), the MSB makes a superb double in gleaning the week of "As" (74-64 victory facing Orleans in the final) then the French Cup (79-65 victory against Nancy in the Final at Bercy).

Committed in Eurochallenge, the MSB won their first two games against the Belgians from Antwerp Giants (72-66) and Finland KTP Basket (71-52) before a heavy on the floor of Pallacanestro Biella, Italian D2 club ( 82–64).

The company was founded on 6 September 1993 as a Society of Mixed Economy Sports Local and chaired until 30 June 2008 by Jean-Pierre Goisbault.

It uses the colors of the club, accompanied by three letters MSB (acronym of Le Mans Sarthe Basket) written in white.

In the summer of 2009, the MSB changed the coat of arms and opted for a lion showing claws and out of the logo, symbol of the feline.

The former North West derby was more "balanced" and opposed the SC Le Mans at ABC Nantes.

The two teams are in particular the two favorites of the trophy, Sarthe Pays de la Loire Basketball where often a first division outsider is invited.