Leader Price, (full name: Société S.A. Leader Price Holding), was a French discount store chain of the Groupe Casino, headquartered in Paris, France.
[2] In its results for the first half of 2024, the Casino group announced that the franchise activities are part of the discontinued operations.
In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan.
From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.
[5] In its results for the first half of 2024, the Casino group announced that the Leader Price franchise activities are part of the discontinued operations.