Until 1885, the mountain farmers of the Arlberg region lived exclusively from agriculture, mainly dairy farming and cattle rearing.

For the Flexen road, paths were blasted into the rock, creating a permanent link between Stuben, Zürs and Lech.

Every year there are around 1 million overnight stays, although the number of beds in Lech Zürs is limited to 10,000 in order to maintain the quality of tourism and protect nature as much as possible.

It is well-networked via mechanical lifts and well-groomed pistes with the neighbouring villages of Zürs, St. Christoph, St. Anton, Stuben, Warth, and Schröcken.

Lech is also the starting and finishing point for The White Ring, a circle of runs and lifts that is a popular tour and the scene of an annual race involving 1,000 participating ski racers.

[8] The mountain holiday scenes in the movie Bridget Jones: The Edge of Reason were shot in Lech.

[9] The ski area Lech-Zürs has been the venue for numerous FIS Alpine World Ski Championship races in the past, including the following:[10] parallel (women), winner: Slokar Andreja (SLO) and Stjernesund Thea Louise (NOR) slalom (women), winner: Petra Vlhova (SVK) In 2020, the Audi FIS Ski World Cup was postponed to 26 and 27 November due to a lack of snow and high temperatures on the original dates of November 14 and 15.

[14] The resulting combined ski area is currently the largest in Austria, with a total of 88 lifts and 304 kilometres of pistes.

As part of the extreme snowfall in central Europe in January 2019, the Lange Zug was in the media as a German avalanche victim was searched for several days: A group of four experienced German skiers were killed by an avalanche on a slope that was closed at the time.

In the face of growing criticism of the activity, which causes massive environmental damage, the current permit is limited to 2.5 years, and it is doubtful that it will be renewed in 2024.

Vorarlberg regional councillor Rauch and the ÖAV announced that they would review the permit or take legal action against it.

One former well-known visitor was the writer Ludwig Bemelmans (author of the Madeline books), whose 1949 novel The Eye of God was set in a fictionalised Lech.

[23] Lech has a number of points of cultural interest, including: Lech is at the location of the fictitious thriller An Exchange of Eagles by Owen Sela, in which a group of German and American conspirators tries to assassinate Adolf Hitler during the dictator's stay at the resort in 1940.

The action in the detective novel Crossed Skis - An Alpine Mystery by Carol Carnac, who also wrote as E. C. R. Lorac, takes place in London and Lech, with a party of English skiers.

Lech was one of the filming locations of the 2004 movie Bridget Jones: The Edge of Reason, with Renée Zellweger.