The series acts as a thematic replacement for the popular Lego Pirates theme, featuring many of the same elements.

The product line focuses on the Jack Sparrow and Will Turner as they rescue the kidnapped Elizabeth Swann from the cursed crew of the Black Pearl, captained by Hector Barbossa, who become undead skeletons at night.

In addition, the film's Academy Award-winning production designer John Myhre was also on hand as guests were treated to the reveal of a life-sized figure of Captain Jack Sparrow standing a full six feet tall and made of 150,000 Lego bricks.

This theme featured pirates, soldiers from the Napoleonic Wars, Pacific Islanders, sailing ships, and buried treasure, being influenced by the late Golden Age of Piracy.

The Lego construction toy range was based on the film series and developed in collaboration with Disney Consumer Products.

The construction sets were designed to recreate the story and characters of the film series in Lego form.

[13][14] In 2011, The Lego Group had a partnership with Walt Disney Pictures and Jerry Bruckheimer Films.

These include a magnet set consisting of the Jack Sparrow, Hector Barbossa and Gunner minifigures each attached to a magnetized brick and three key chains with a key chain attached to the minifigures of Jack Sparrow, Elizabeth Swann, and Hector Barbossa.

[36][37][38] The game was developed by Traveller's Tales and published by Disney Interactive Studios and incorporates storylines from the first four films in the franchise.