The product line focuses on the anthropomorphic concept that all toys, unknown to humans, are secretly alive and the films focus on a diverse group of toys that feature a classic cowboy doll named Sheriff Woody and a modern spaceman action figure named Buzz Lightyear.

Lego Toy Story aimed to recreate the main characters in Lego form, including Woody, Buzz Lightyear, Rex, Hamm, Jessie, Bullseye, Green Alien Men, RC, Green Army Men, Bo Peep, Duke Caboom and Forky.

The Lego construction toy range was based on the animated film franchise and developed in collaboration with Disney Consumer Products.

The construction sets were designed to recreate the story and characters of the animated film series in Lego form.

[19] The set features include a buildable Emperor Zurg that is 23 cm (9") tall with a rotating waist, a sphere-shooting cannon, and a Squeeze Toy Alien minifigure.

The set features include a crane claw, a dumpster, a 40 cm (16") conveyor belt and five minifigures.

The minifigures include Buzz, Woody, Jessie, Bullseye, Rex, and Hamm as Evil Doctor Porkchop.

The set features a 20 cm (4") pizza truck and four minifigures – Buzz, Rex, Hamm and a squeeze toy alien.

The set features include a 14 cm (5.5") dump truck and three minifigures – Lotso, Chunk and Stretch.

In the United Kingdom it was made redeemable at Tesco stores, along with a Lego Toy Story Keychains, or a minifigure magnet set.

Its features include a Dinoco fuel sign and pump, a 12 cm (5") Pizza Planet truck, a Squeeze Toy Alien and a Buzz minifigure.

Its features include a crane with a shovel, a garbage truck and three minifigures – Buzz, Woody, and a Squeeze Toy Alien.

[39][40][41][42] The product line was accompanied by a series of animated short films that was released on YouTube.

[43] A project based on "Andy's Room" was uploaded to the Lego Ideas site on September 4, 2016.

The project hoped to reach 10,000 supporters in order for Lego to consider to make it into an official set.

The project is based on Andy's bedroom from the original Toy Story film and includes characters such as Buzz Lightyear, Sheriff Woody, Rex, Hamm, a custom Mr.

A crossover Lego-themed action-adventure video game named Lego The Incredibles was developed by TT Fusion.

Lego The Incredibles was released by Warner Bros. Interactive Entertainment on 15 June 2018 in North America and on 13 July 2018 in Europe.

[50] In 2010, The Great Train Chase (set number: 5659) was awarded "DreamToys" in the Pre-School category by the Toy Retailers Association.

[51] Woody & Buzz to the Rescue (set number: 7590) was awarded "DreamToys" in the Creative Play category by the Toy Retailers Association.