Leifang (Japanese: レイファン, Hepburn: Reifan), originally stylized as Lei Fang, is a character in the Dead or Alive fighting game series by Koei Tecmo.

Named Long Lihua in the game's design document, as development progressed her concept was scrapped,[7] and the character Gen Fu was given a Tai Chi fighting style.

At events where modified builds of the game were made available for the public she proved quite popular, and in response Itagaki joked he had "tricked" the development team to include the "AOU-only character".

In terms of personality and appearance they wanted to emphasize Leifang as "cute" but also innocent, with Itagaki describing her as a good example of how well the modeling team for the series worked when they created a character with love.

Her hairstyle was intended to change frequently throughout the series to help portray her innocence, and she is often shown as having bangs and long hair, often stylized into queue-style pigtails dangling from the sides of her head.

[12] For Dead or Alive 2, her primary outfit was changed to a cheongsam dress with several alternatives,[13] with the animations for them done by hand by character modeler Yasushi Nakamura as opposed to strictly motion capture to ensure they reacted properly to leg movement.

[6][9] There, it was changed to a yellow, black, and white tracksuit that exposes her midriff, resembling a similar outfit worn by martial artist and actor Bruce Lee.

[35] Vietnamese newspaper Thanh Niên meanwhile stated she stood out amongst the Dead or Alive cast due to her intelligence and character background, additionally praising how she always held "an optimistic and loving attitude towards life" while being portrayed in outfits that were both cute and complimented her physique.

[36] Hilary Goldstein of IGN described her as having "the most recognizable braided pigtails in all of video gaming", further stating that the website's staff enjoyed the character due to the fact she "dresses with some elegance" and the visually impressive nature of her attacks.

[37] Liyun Fei of 3DM meanwhile praised her as one of the more popular characters of the franchise, describing her as having a toned physique with a "bit of masculinity" that they felt was enjoyed by players and complimented well by her in-game outfits.

"[15] Meanwhile, Zenji Nishikawa of Famitsu praised how Venus Vacation illustrated the "slight innocence that she boldly displays", while appreciating that the game allowed her a wider range of emotional expression than the mainline titles.

[42] The website staff as a whole emphasized her kicking motions in this regard, though pointed out when coupled with her cheongsam dresses it only served to enhance her appeal due to the flexibility and physical exposure the outfits provided for such attacks.

[43] Joerz meanwhile further felt Tecmo's approach kept the fundamental concepts enough to illustrate the fighting style, and further that her character combines a difficult martial art "with the implicit feminine beauty of China.

"[42] While lecturer Fanny Lignon cited Leifang's attire as an example of gender stereotype reinforcement in fighting games,[44] Christopher B. Patterson in the book Open World Empire cited her as an example of how the Dead or Alive series "depicted the 'cultural fragrance' of racial identities through a kawaii minimalism" via elements such as her cheongsam outfit and queue hairstyle, and that elements like sexualized attire tied into character backgrounds illustrated the characters' racial identities as an "explicit pleasure" for players to enjoy.