[6] Rossi was the main babyface and most popular wrestler on Birmingham's Channel 42 "Live Studio Wrestling" from the 1960s until 1972.
[8] "He was different than what they were used to seeing down here" fellow wrestler Billy Wicks said of Rossi, "he was a Yankee coming down to Tennessee and that wasn't easy".
[4] Rossi was also NWA Southern Junior Heavyweight Champion throughout much of the 1960s, defending the title primarily in NWA Mid-America and various promotions across the Southern U.S.[9] In 1972, at the height of his popularity, Rossi was involved in an automobile accident en route to a wrestling bout in Tupelo.
“I was able to get out of the car with my left arm, which was not broken and roll into a ditch as a tractor trailer headed straight for us” Rossi stated about the accident.
After retiring from professional wrestling, Rossi became interested in healthy eating as a means of healing, which was spurred on after his accident and an unrelated stay in hospital.
He was also honored by his adopted hometown in Tennessee for his "athletic career, induction into the NWA Hall of Fame and continued commitment to the community."