[6] Formerly a public company, it was acquired by EMC Corporation in 2008, and then by Lenovo, which rebranded the product line as LenovoEMC, until discontinuation in 2018.

Iomega's most famous product, the Zip drive, offered relatively large amounts of storage on portable, high-capacity floppy disks.

[10] In 2012, reporter Vincent Verweij of Dutch broadcaster Katholieke Radio Omroep revealed that at least 16,000 Iomega NAS devices were publicly exposing their users' files on the Internet.

Iomega USA acknowledged the problem and said future models (starting February 2013) would have password security enabled by default.

EMC kept the Iomega brand name alive with products such as the StorCenter NAS line, ScreenPlay TV Link adapter, and v.Clone virtualization software (a Iomega-branded version of VMware's Player virtualization-solution[14]).

[10] In 2013, EMC (before the Dell purchase[15]) formed a joint venture with Chinese technology company Lenovo, named LenovoEMC,[16] that took over Iomega's business.

LenovoEMC was a part of Lenovo's Enterprise Products Group before it ultimately dissolved with the EMC Dell acquisition.

[21] Iomega designed and manufactured a range of products intended to compete with and ultimately replace the 3.5" floppy disk, notably the Zip drive.

The 400d was powered by an Intel Atom processor running at 2.13 gigahertz, had 2 gigabytes of RAM, and a SATA 3 controller capable of moving data at 6 gigabits per second.

The 400d is LenovoEMC's first product sold with its LifeLine 4.1 software, which added functions such as a domain mode, enhanced Active Directory support and a more robust SDK.