Lenthéric

[2] The name of the company was taken from Guillaume Lenthéric, a French distiller and dispenser of perfumes in late 19th century France.

[1] In 1947 Lenthéric, Inc., experienced a decline in earnings due to higher wages, advertising expenses, and vast returns of merchandise from retail stores, which trimmed inventories.

[4] In 1951 the company hoped to increase sales by introducing a new line of makeup called Sheer Beauty.

[6] Helene Curtis Industries, Inc., of Chicago, Illinois acquired the Lentheric, Inc., division of the Olin Mathieson Chemical Corporation in October 1956.

[2] In 1990, Old Bond Street, 88.5% owned by Wasserstein Perella & Co., purchased Lenthéric and Yardley from SmithKline Beecham.