[6] On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM.

The Leo Burnett agency was hired to make the Jolly Green Giant more friendly-looking.

The campaign evolved into a radio call-in show in Canada where an appliance repairman would offer advice to customers.

Jesse White played the role of the lonely Maytag repairman until 1989 when he was replaced by actor Gordon Jump.

Several dozen television commercials featuring the "finicky" eater were produced from 1969 until Burnett ended their relationship with parent company Heinz in 1994.

[14] In the English dub of the Pokémon: The Johto Journeys episode "The Whistle Stop", originally aired December 2, 2000, the character James gets partially swallowed by his Victreebel, and while struggling utters garbled dialogue consisting of the phrase "Leo Burnett and 4Kids are the Devil!"

In 2019, Brazilian-based subsidiary Leo Burnett Tailor Made engaged in product placement on Wikipedia, in which they placed images advertising The North Face products on Wikipedia,[24][25][26] and advertised that they had done so in a video posted on YouTube.

[30] The North Face posted a response as a reply on Twitter, stating that they had ended the campaign and that "We believe deeply in Wikipedia’s mission and apologize for engaging in activity inconsistent with those principles.