Watching James Acaster perform live, Reich found it "exhilarating" to be the subject of one of the jokes, "to be embarrassed in this kind of public way."
"[7] While still studying at Cambridge, Reich partnered with Emmeline Downie on a two-person show titled Manhunt, which they brought to Edinburgh Fringe.
The show is presented as a series of sketches, with Reich and Downie portraying different characters, and has a narrative arc focused on finding romance during a era of dating apps and social media.
"[8] In 2020, at the start of the COVID-19 pandemic Reich wrote, acted in, and shot part of a series of comedic performances broadcast on Channel 4.
"[5] The New Yorker reviewed the show, saying it "manages to skewer both the panicked self-absorption of the young while also offering an unsparing survey of the social, political, cultural, technological, environmental, and epidemiological conditions in which they have had the misfortune to come of age.
"[4] Samantha Allen, writing for them, said the show was, "an irony-laden routine that circuitously and cheekily explores the narcissism, nihilism, and greed of late-stage capitalism, especially as we experience it on social media.
[4] He has cited watching Alfonso Cuarón's film Y Tu Mamá También as a "clarifying moment" in identifying his sexuality.