Les Ailes de la Mode

[1] Les Ailes de la Mode was last based in Toronto, Ontario alongside parent company Fairweather I.N.C Group.

Les Ailes de la Mode was founded in 1993 by Paul Delage Roberge as a division of its San Francisco women clothing chain.

[2] At the time, the two-story location featured a pianist who would play throughout the store, a restaurant, a coffee shop named Brulerie-les-Ailes,[3] and a talking bear in the children's section.

Les Ailes de la Mode established an image as an upscale department store selling prestigious apparel and cosmetic brands, including Hugo Boss, Versace, G-Star, Dolce & Gabbana, Tommy Hilfiger, Armani, Nautica, Polo Ralph Lauren, DKNY, Diesel, Jones New York, Calvin Klein, Guess, Lancôme, and Chanel.

[5] In 2001, Les Ailes de la Mode opened its fourth store in Bayshore Shopping Centre in Nepean, Ontario.

[3] It participated in charity events and would annually draw a high-priced house called La maison de rêve Les Ailes.

Plans to open new stores in Fairview Pointe-Claire, Marché Central and Lac-Mirabel and expand in Toronto, Vancouver and the United States were scrapped.

Les Ailes de la Mode's underperformance drove the entire San Francisco Group into bankruptcy in December 2003.

Les Ailes de la Mode stopped selling prestigious apparel and cosmetic brands, including Hugo Boss, Versace, G-Star, Dolce & Gabbana, Tommy Hilfiger, Armani, Nautica, Polo Ralph Lauren, DKNY, Diesel, Jones New York, Calvin Klein, Guess, Lancôme, and Chanel.

The size of the downtown Montreal store reduced so drastically that it began using the mall corridor, Complexe Les Ailes, to display and sell merchandise.

The management of Carrefour Laval, unsatisfied with Les Ailes de la Mode's new identity and lack of cachet, decided not to renew the store lease upon expiry in February 2011.

Fairweather I.N.C Group launched the "Les Ailes de La Mode Xpress" sub-banner by renaming its GLAM chain.