Due to its great success, in the 1960s the mayor of Saint-Martin-de-Belleville decided to follow suit and create a society with the plan to create 100 000 beds divided between the two main resorts of Les Menuires and Val Thorens, plus five satellite resorts.

In 1967, the first accommodation residences in the Croisette area were opened, as well as the second stage of the La Masse cable car.

In 1969, the tourist office was created together with Les Menuires’ first hotel, and the west side of the mountain was equipped with ski lifts.

1973 saw the first stage of the impressive 3 Valleys ski area, with the Allamands drag lift linking Les Menuires to Méribel, at the same time that the nearby resort of Val Thorens was starting to be developed.

All of the restaurants, shops, bars, and the hotel Le Pelvoux are linked by an internal gallery.