Styphelia ericoides, commonly known as the pink beard-heath,[2] is a species of flowering plant in the heath family Ericaceae and is endemic to south-eastern Australia.

Flowering occurs from July to October and is followed by an often-curved oval drupe 2.4–5.7 mm (0.094–0.224 in) long.

[2][3][4][5] Styphelia ericoides was first formally described by James Edward Smith in A Specimen of the Botany of New Holland.

[7] Pink beard-heath is widespread and common in south-east Queensland, the coast, tablelands and slopes of eastern New South Wales, southern Victoria, the far south-east of South Australia and Tasmania, where it grows in heath, forest and woodland.

Plants live between five and twenty years, are killed by fire and regenerate from seed which lies dormant in the soil.