Helios, utterly enamored with her, lingered in the sky by rising earlier and setting later just to spend more time watching her, making the winter days longer.

He forgot about all of his previous lovers, including Rhodos, Clymene, Perse, and Clytie, who, having been loved and abandoned by him, felt betrayed.

You only love her.Eventually, Helios disguised himself as her mother, Eurynome, to gain entrance to her chambers,[a] and once he got there he dismissed her servants and revealed himself to Leucothoe.

[2][3] But Clytie, still in love with him and consumed with jealousy, reported Leucothoe's affair to her father Orchamus, who punished his defiled daughter by burying her alive, as she pleaded with him in despair.

So he sprinkled her body with "fragrant nectar" and turned her into a frankincense tree so that she would still breathe air, after a fashion, instead of staying buried beneath the earth.

[16] It's been suggested that this myth was used to explain the use of frankincense in the god's worship, similar to the story of the nymph Daphne who transformed into a laurel tree; Leucothoe's death by burial at the hands of her male guardian, not unlike Antigone's fate, might denote archaic cult practices involving human sacrifice in tree-related worship.