Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.

[1] Level was the first low priced cigarette introduced in Sweden.

At introduction, a pack of Level cost 26 Swedish Krona.

Level has attracted some attention because of its slender profit margins.

Of the approximately 30 Swedish Krona that a pack cost in 2005, the merchant charged about $1.65, which is about €5.00 for a normal package.