Henry S. Levy and Sons

It is best known for its advertising campaign "You Don't Have to Be Jewish to Love Levy's",[1][2][3] which columnist Walter Winchell referred to as "the commercial [sic] with a sensayuma" (sense of humor).

[5] Levy's was known for its "cheese bread", but the bakery's real hallmark was its authentic seeded rye: thick crust and heavy texture.

[7] William Taubin, the male copywriter who received credit at the time for the posters, went on to be inducted into the Art Director's Hall of Fame.

[8] The campaign transformed Levy's into New York's top seller of rye, and is often cited as one of the first sensitive and successful uses of cultural and racial identity in public advertising.

[8] One of the Levy's ad posters, featuring a Native American biting into a Levy's rye sandwich, was included in the Oakland Museum of California's 1999 exhibit "Posters American Style"[9] (in 2022, a reporter identified the model as a Joseph S. Attean, a railroad engineer and an enrolled member of the Penobscot Nation of Maine).