Li Yong (Chinese: 李咏; pinyin: Lǐ Yǒng; 3 May 1968 – 25 October 2018) was a leading host on China Central Television (CCTV).

Li's family originated from Shandong, but he was born and raised in Urumqi, Xinjiang, in the far-west part of China.

A spin-off talent competition named Chinese Dream was aired during the October 2005 National Holiday, as CCTV attempted to respond to the success of rival Hunan TV's Super Girl.

The World Brand Laboratory has recognized Li as the top TV host in China since their ranking began in 2004.

The CCTV editorial committee omitted him from their "top ten" list for 2006, perhaps suggesting diminishing support within the organization's management.

The original incident later prompted an investigation by CCTV's disciplinary inspection department, on the grounds that it breached SARFT guidelines.

Ha denied that Li had endorsed the product, while admitting that he had attended a corporate publicity event for the produce.

[4] On 12 January 2007, Li implied Shaanxi citizens were "lazy" on Lucky 52, prompting criticism on China's influential bulletin boards.

[12] In the 2007 CCTV New Year's Gala, Li and other hosts made a series of mistakes just before midnight, giving rise to the infamous "Black Three Minutes".