The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012.
[1] The category was known as Light Bulb Award in 2012 to 2014.
It was first presented to Epitaph Records and Anti- were the first recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me.
Since 2015, a set of nominees is presented annually.