The party advocates for classical liberalism and libertarianism and against socialism and conservatism.
Therefore their political colour is purple, between the red of the left-wing and the blue of the right-wing.
Some members of Liberté chérie, a classical liberal association, took part in the creation of the Liberal Alternative, including Édouard Fillias, founder of Liberté Chérie, Aurélien Veron, former president and Sabine Herold, cofounder.
Liberal Alternative also fielded nearly 50 candidates for the 2007 legislative elections, it obtained between 0.09% and 1.49%.
Overall, the party won 0.10% in Île-de-France, 0.26% in the East, 0.13% in the South-West, 0.02% in the South-East, and 0.18% in the West.