[2][3] It was formed in the months prior to the 2024 New Brunswick general election, with party leader Keith Tays saying ""I don't expect to win any seats this early on just because we've had so little time to get the word out.

"[4][2][5][6][7] The party advocates for free market growth, and "reducing the size and intrusiveness of government, cutting and eliminating taxes at every opportunity, and allowing peaceful, honest people to offer their goods and services without inappropriate interference from the government", specifically referencing a proposed provincial police force, a provincial referendum to determine the breadth of issues like abortion, school choice and self-defence.

[12][13] The party ran more candidates than the People's Alliance, which leader Keith Tays criticized as having failed to stand on principle and embraced centrism.

[9][14][15] The election guide for the University of New Brunswick student newspaper, The Baron, described the Libertarian Party as "radically different...as they believe in a form of government that holds limited power, especially over one's wallet, body, and mind, meaning the government should hold the most power on a local level.

"[16][17] In an editorial, the Telegraph-Journal daily newspaper welcomed the creation of the party prior to the election, while not endorsing it, calling it "a necessary balance on the political right" to the social conservativism of the Progressive Conservatives under Premier Blaine Higgs.