Camera Action... is a family-drama film directed, written, edited, produced by Rohit Gupta, in his feature-length directorial debut.
[1][2] Starring Dipti Mehta, Shaheed Woods,[3] Noor Naghmi,[4] Swati Kapila,[5] John Crann,[6] this ninety minutes quasi-autobiographical film follows a girl in pursuit of her dreams of becoming a filmmaker against all odds.
The film received direct-to-DVD release and subsequently on other video on demand (VOD) platforms.
Camera Action... is of note for its extremely low filming budget ($4000), production value, philosophical inference, and its message widely praised.
[24] It was filmed on an initial budget of around $4000 with money raised from his savings that was cleaned up with post-production work costing several thousand dollars before its marketing and release.
[30] It was initially released via Facebook on 20 July 2012 by Boston-based idistribute Inc., a new media distribution company.
[32] Flipkart, India's largest e-commerce consumer company released the film on 17 February 2013.