Sheeran announced the song alongside the album on 1 March 2023, setting up several pre-order opportunities.

[1] On 11 May, he talked about Combs before hinting about the collaboration and added that he would love to transition into country music.

[2] Later that day, the two artists performed the duet version of the song at the 2023 Academy of Country Music Awards ceremony at the Ford Center at The Star in Frisco, Texas.

[3] In 2024 the song was used in ITV soap Emmerdale during the funeral of long term character Heath Hope.

/ I suppose I'll sink like a stone / If you leave me now, oh, the storms will roll / Easy come, hard go, then life goes on".