Life Is Beautiful is a 2012 Indian Telugu-language coming-of-age drama film written, produced and directed by Sekhar Kammula.
Srinu and his sisters, Satya and Chinni, relocate to Hyderabad and move in with their relatives in advance of their widowed mother’s job change, where they are welcomed and befriended by Paddu, their wealthy cousin, Abhi, a nerdy college student, Nagaraj, an unemployed youth, and Lakshmi, another newcomer and Nagaraj's crush.
The rivalry often takes shape in Srinu, Nagaraj, and Abhi's altercations with Gold Phase's arrogant residents Rakesh, Suresh, and Ajay.
Tensions between the areas rise dramatically when Srinu’s brother-in-law Ashok and Rakesh's sister Sony are found to be romantically involved.
In August 2010, media reports emerged that Sekhar Kammula registered the title Life Is Beautiful at the film chamber and would make the movie with Varun Sandesh.
[5] Seven months after his movie Leader was released, Sekhar officially announced that his next project was titled Life Is Beautiful and would star newcomers.
On 3 September 2010, he announced a star hunt in association with Vodafone India and Radio Mirchi that would help him find the lead actors for the movie.
[10] It was announced that a gated community set worth ₹1 crore was built under the supervision of art director Thotta Tharani.
[13][14] During an interview it was revealed that the director approached actress Sai Pallavi for the lead role but she eventually refused the offer to pursue her medical degree in Georgia .
You leave the theatre feeling better about the world and thankful for the smallest joys in life – which we think is more than what Sekhar Kammula could have asked for".
[24] Idlebrain wrote:"The plus points are Sekhar’s trade mark beautiful moments, casting, dialogues, direction and a strong mother sentiment.